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Project type

Typography

Date

May 2024

Location

School of Planning and Architecture Bhopal

This project focused on the transliteration of the Latin script brand name "Lindt" into the Devanagari script used in the Hindi language. The primary objective was to accurately convey the visual and phonetic essence of the original brand name while adapting it to the distinct aesthetic of Devanagari. To achieve this, a meticulous process involving sketching multiple strokes with various tools was undertaken. This iterative approach allowed for a deep understanding of the design elements within the Latin script word, enabling the subsequent transliteration to maintain a visual coherence with the original.

© 2024 by Ayushi Samarth

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